Posts from ‘January, 2012’
Would you be prepared to pay less for a product in return for it alerting you to deals nearby, or carrying advertising from a complementary product? If so, how much? 10%? 25% or even 50%?
You may never have been directly asked such a question before, let alone had time to think about it. But, an [...]
An invasion seems to be underway, spreading across posters, print advertisements and now into retailer’s stores and onto the very packaging of products themselves. What am I talking about? QR codes, of course, those small boxes full of black and white dots which seem to have multiplied and spread like a virus across the retail [...]