Posts from ‘January, 2012’

Browett exit a blow to Dixons, but it’s on the right course

Trend Smash! - Sponsored shopping

Would you be prepared to pay less for a product in return for it alerting you to deals nearby, or carrying advertising from a complementary product? If so, how much? 10%? 25% or even 50%?
You may never have been directly asked such a question before, let alone had time to think about it. But, an [...]

Why has retail gone QR crazy?

An invasion seems to be underway, spreading across posters, print advertisements and now into retailer’s stores and onto the very packaging of products themselves. What am I talking about? QR codes, of course, those small boxes full of black and white dots which seem to have multiplied and spread like a virus across the retail [...]