Jason’s Food and Living in Hong Kong

My Planet Retail colleague Matthew Stych (@matthew_stych) recently visited Jason’s Food & Living, the latest upmarket supermarket concept from Hong Kong’s Dairy Farm.

Dairy Farm bills the concept as a “modern boutique supermarket where food meets style”. The store mixes upmarket food (with a large percentage being imported), with household care and kitchenware.

The full virtual store tour can be viewed on Planet Retail’s website by clicking here.

But, I’ve tried to pull out a few of the more interesting features below:

Subtle lighting, the brown and cream colour scheme and the signature-style font of the fascia leave the shopper in no doubt that they are entering an upscale supermarket.

Separating the fresh produce from an in-store catering area is a short corridor with one wall carrying this themed interactive TV. Called ‘Jasons Secret Garden’, this Kinect-enabled appliance detects shoppers as they walk by, and then interacts with them by offering daily specials and food tips.

The in-store catering area is intended to draw in a lunchtime crowd from the surrounding commercial district. Japan’s Baikohken Ramen is a key attraction.

Many of the fruits are imported from Japan, other Asian countries and from around the world. Popular items to be given as gifts, many of the fruits are available in beautifully presented packaging.

2 Comments on “Jason’s Food and Living in Hong Kong”

  1. #1 Ian Pye
    on Sep 10th, 2012 at 6:30 pm

    Excellent store, but not as good as Central Foodhall in Central World shopping centre in Bangkok, which is even more upmarket and much bigger.

  2. #2 Premium Shopping Expert
    on Sep 24th, 2012 at 2:52 pm

    It is impossible to compare anything against Central Foodhall, it is the biggest and the best store in the world

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