My Planet Retail colleague Matthew Stych (@matthew_stych) recently visited Jason’s Food & Living, the latest upmarket supermarket concept from Hong Kong’s Dairy Farm.
Dairy Farm bills the concept as a “modern boutique supermarket where food meets style”. The store mixes upmarket food (with a large percentage being imported), with household care and kitchenware.
The full virtual store tour can be viewed on Planet Retail’s website by clicking here.
But, I’ve tried to pull out a few of the more interesting features below:
Subtle lighting, the brown and cream colour scheme and the signature-style font of the fascia leave the shopper in no doubt that they are entering an upscale supermarket.
Separating the fresh produce from an in-store catering area is a short corridor with one wall carrying this themed interactive TV. Called ‘Jasons Secret Garden’, this Kinect-enabled appliance detects shoppers as they walk by, and then interacts with them by offering daily specials and food tips.