You could be mistaken for thinking that the most recent M&S ad to hit our HD screens was actually a Sainsbury’s ad. Both retailers have decided to remind us how long they’ve been around and how they have had such a huge influence in shaping today’s society. I mean, where would we be without the introduction of the avocado to our supermarket shelves? Lost, I tell you lost! I for one am particularly grateful for the wide availability of the most fatty food on earth, all good fats though, all good. Nice with prawns too. Anyway, M&S seem to have gained a competitive advantage over Sainsbury’s by taking the olden day thing one step further and have introduced the return of the Penny Bazaar. Two million items will be up for grabs for just 1p each – 1p I hear you cry? Yes 1p! Items are set to include jewellery, beach balls and most excitingly, knickers. A fantastic way to bring scavengers in to your store! I’m sure this will be a huge success for M&S if the media coverage is anything to go by. A Bravo! to M&S for another genius bit of self promotion. They do seem to get it right with their promos, the ‘Dine in for £10’ offer hit the nail on the head and has been copied by just about every other supermarket since.
The Guardian’s Matthew Weaver has more: http://www.guardian.co.uk/news/blog/2009/may/20/marksspencer-pennybazaar-retail