We’ve been talking about brand partnerships at WGSN for a few months now: and by that I literally mean brands who are brave enough to hand over some of the responsibility for shaping the personality of their brand to the customer. Apparel brands and retailers might shiver at the thought - although think about it [...]
Posts under ‘Media’
Marie Claire UK
Before I begin this post I need to hold my hand up and admit that I am biased about this magazine, because years ago I had the privilege of editing Marie Claire and I loved every second of my time there. Our positioning tag line was ‘For Women of The World’ and it worked beautifully [...]
Augmented Reality?
We’ve been talking about augmented reality for a few years at WGSN - the oldest reference is May 2005 – which in tech terms is the dark ages. The power of AR to change the way we shop is just starting to impact retail – although many markets still don’t have customers with advanced mobile [...]
Alexander McQueen
It’s rare that the fashion industry achieves cut through in the UK newspaper world unless there is a fashion week on… and that’s usually just an excuse to put a pretty girl on the front page.
So the blanket coverage of Alexander McQueen’s death, from The Sun to the Financial Times this morning is impressive. In [...]
Golden Globes
As the Golden Globes kicked off on Sunday, the mood was a mix of glamour and contemplation. The most noteable thing about the red carpet interviews wasn’t the rain soaking every dress, but that just about every star took the time to talk about the disaster in Haiti, the red ribbons many of them were [...]
Power of lists
The new year is a time when the media world tends to overload on lists. Lists are a powerful structure with which to communicate a range of disparate information quickly, easy bite sized pieces of information, all prioritised through ranking. Traditionally, they’ve worked particularly well for men, who have a more organised and rational approach [...]
Art of the Trench
Burberry’s web 2.0 project, The Art of The Trench is now settling down to business as usual and it’s easier to see the true power of the project. For those of you who haven’t seen or read about it yet – and I am assuming you must have because boy has the Burberry press department [...]
Re-inventing posh
Posh, such an English word, and for so many years, one that evoked memories of a young Princess Diana and eighties excess. Ruffle neck blouses have been making a sly entry into the market for a while (I will admit to owning a post-modern Uniqlo version), and our menswear team have even been inspired by [...]
Women Fashion Photographers
As it’s a Friday, a break today from the world of retail and brands and some inspirational words to share on the power of women fashion photographers. Have a look at Design Director Wayne Ford’s blog for his thoughts on two of the best: Ellen Von Unwerth and Lillian Bassman.
Mike Lazaridis
Last week I met one of my heroes, Mike Lazaridis, President and Co-CEO of Research In Motion, the people behind Blackberry. Hero is a big word, and here’s why - he’s a Canadian (me too) with a big, big vision. Mike is a physicist first and it is his passion - so when he talks [...]
