Posts under ‘Trend Studio’

The Power of Beauty

As becomes increasingly clear in this sped up, digitally focused world of ours, timing is everything in life. So I shouldn’t have been surprised that having just finished looking at the work our creative direction team are putting together on the concept of beauty last weekend, that I came across this small scene in the [...]

Guo Pei

The Couture shows may be about to start, but the Hong Kong fashion elite was treated to an extravaganza that will best anything shown in the next few days in Paris when Guo Pei, China’s leading couturier helped launch Hong Kong Fashion Week. Designing under her own label, Rose Studio since 1997, Guo Pei has [...]

Objects of Desire

 

I’ve been writing about objects of desire for L’Uomo Vogue’s December issue this week. The lovely Gianluca Cantaro, who edits the title has been sending us interesting briefs for the past year. This time he’s asked us to think about objects of desire  and the response from my team has been fascinating. The lesson of [...]

Merci - Paris

The WGSN team have been writing and talking about Merci, the cool Parisian boutique-department store since it opened last Spring. In fact What’s In Store Senior Editor Francesca Muston has never been so passionate about a new launch. I got to see it first hand on Saturday and was knocked out too. My Friday post [...]

Trends 2009

The best part of my job is talking to my team about what we think is going to happen next. We work across 25 different segments of the style and fashion markets, looking at everything from womenswear directional fashion to youth, sport, textiles and retail and many many more (have a look at our home [...]