Power of lists

The new year is a time when the media world tends to overload on lists. Lists are a powerful structure with which to communicate a range of disparate information quickly, easy bite sized pieces of information, all prioritised through ranking. Traditionally, they’ve worked particularly well for men, who have a more organised and rational approach to information gathering. Ultimate homage to the list as a method of organising content is UK magazine brand Short List -  and it’s sister title stylist.co.uk.

We of course use lists on a regular basis to help our customers slice through the information haze. 

First WGSN list of the year is our Marketing Top 5. Locative Marketing, marketing driven by location-based social networking is my top pick. As marketeers become more confident with the new apps coming onto the scene, these tools will transform the marketing spends and plans. The big question is - which ones do you back? Ahhh… Take a look at www.foursquare.com for starters….